MKTG 11: Principles of Marketing 11th Edition PDF eTextbook
Learn your Principles of Marketing Course YOUR Way with MKTG 11! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing Course. With cutting-edge cases, engaging images, and profiles of today’s most compelling marketers, MKTG shows students how the principles of marketing are applied at the world’s top companies every day.
Format: PDF eBook (Instant Download)
Title: MKTG 11th Edition PDF eTextbook
Publication Date: 2017
Author: Lamb, Hair, McDaniel
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